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Portfolio
Examples of our work.
Case Studies
Examples of our work.
Case Studies
Equity One Franchisors
Challenge
After creating GlobalGreen Insurance agency, Equity One Franchisors recognized the need to differentiate their new brand from the competition. To help, Equity One enlisted Black Twig Communication to launch the brand through an intensive marketing campaign including web design, collateral materials and public relations.
Solution
To highlight GlobalGreen’s superior service, Black Twig developed a campaign centered on the phrase "More choices, better service." In addition to creating a new Web site, creating franchisee marketing materials and doing local market PR announcing new franchisees, Black Twig positioned GlobalGreen as an innovator in the industry
Results
With stories in trade publications such as Insurance Journal and American Agent and Broker and features in local publications such as the St. Louis Post Dispatch and Suburban Journals, Black Twig announced the new franchise to the insurance world. Because of the marketing efforts employed by Black Twig, Equity One has successfully grown the GlobalGreen brand. In the past year, GlobalGreen has signed nearly 15 new franchisees and continues to find new prospects.
Click an image below to see our work for Equity One Franchisors.
Challenge
After creating GlobalGreen Insurance agency, Equity One Franchisors recognized the need to differentiate their new brand from the competition. To help, Equity One enlisted Black Twig Communication to launch the brand through an intensive marketing campaign including web design, collateral materials and public relations.
Solution
To highlight GlobalGreen’s superior service, Black Twig developed a campaign centered on the phrase "More choices, better service." In addition to creating a new Web site, creating franchisee marketing materials and doing local market PR announcing new franchisees, Black Twig positioned GlobalGreen as an innovator in the industry
Results
With stories in trade publications such as Insurance Journal and American Agent and Broker and features in local publications such as the St. Louis Post Dispatch and Suburban Journals, Black Twig announced the new franchise to the insurance world. Because of the marketing efforts employed by Black Twig, Equity One has successfully grown the GlobalGreen brand. In the past year, GlobalGreen has signed nearly 15 new franchisees and continues to find new prospects.
Click an image below to see our work for Equity One Franchisors.
