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Examples of our work.
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Examples of our work.
Case Studies
Inpatient Management, Inc.
Realtime Results Reaches the Top
Tom’s Secret Formula Tops First Year Sales Expectations
Realtime Results Reaches the Top
Tom’s Secret Formula Tops First Year Sales Expectations
Social Media Takes Inpatient Management, Inc. by Storm
When Inpatient Management, Inc. came to Black Twig looking for an innovative way to boost business and brand image, we turned to our computers for a social media campaign. We wanted people to know that IMI was a strong contender in the young world of hospitalist medicine.
Hospitalist medicine is an emerging practice that has come to the forefront of healthcare in the past 15 years. Hospitalist is the term used for doctors who specialize in the care of patients in the hospital only. This method relieves your primary physician from having to travel back and forth from a private practice. Hospital medicine is highly cost-effective, can save roughly $1,700 per patient, and also helps reduce your length of stay in the hospital.
Black Twig began building the IMI brand from the ground up. After researching a number of online social media venues and blogging opportunities, Black Twig turned the focus to HCPro, a hospitalist and healthcare information company, and Twitter.
Black Twig secured a blogging opportunity for IMI’s CEO, Kirk Mathews on HCPro in which he would submit content for publication, as well as aggregation into the HCPro’s e-newsletter as the featured blogger. Mathews and Black Twig coordinate weekly to write and develop content for the blogs; this includes a wide range of topics from healthcare reform to physician recruiting.
Then, Black Twig implemented a social networking plan to help IMI build brand awareness and network with other professionals in the healthcare industry. With more than 12 million accounts on the Web, Black Twig saw Twitter as the land of opportunity. We found it to be the perfect communication tool for industry news aggregation and business development, especially in hospital medicine, an underdeveloped category on Twitter at the time of IMI’s social media inception.
Within six months, Mathews became known as the Hospitalist_Pro. Black Twig implemented a design and structure for the IMI Twitter page, and also develops content for the site on a weekly basis. Mathews was recently chosen by the Medical Group Management Association as one of the top 10 people in healthcare to follow on Twitter.
By using interactive monitoring tools, Black Twig is able to track public response and calculate that Mathews’ Twitter page receives more than 150 click-throughs every month. His Twitter page has also recently gone global and is picking up followers from the United States, Canada, India, Germany and the United Kingdom.
When Kirk attended the 2009 Society of Hospital Medicine’s Annual Meeting in May to speak as part of the faculty, an opportunity created with the help of Black Twig, both his peers and reporters complimented his blog and Twitter. By making IMI more visible to their industry and the competition, they have received a number of new sales leads.
In October, Black Twig launched a monthly e-newsletter for IMI. Black Twig manages the content and distribution of the newsletter for internal communication, and completes the necessary interviews and research to enlighten and connect IMI employees nationwide. The newsletter features several reoccurring departments, such as physician profiles, trade show announcements, a "What’s on Your Mind?" section that allows employee interaction, as well as industry news and updates. Also, Black Twig has a program in the works with YouTube to create a channel for the IMI recruiting department, further enhancing their digital media presence.
Black Twig has also secured a number of media placements for IMI in the healthcare trade market. IMI has received coverage on local broadcast stations like KTVI Fox 2 News television and KFTK 97.1 talk radio. Print media placement have appeared in industry trade publications such as ACP Hospitalist, The Hospitalist, HealthLeaders, Medical Economics and Healthcare Finance News, showcasing the expertise of several IMI principals on recruitment and retention, generation gaps in hospital medicine and how healthcare reform will effect small businesses. Together, these placements and social media standards have set the pace for an aggressive marketing plan with an impressive ROI.
When Inpatient Management, Inc. came to Black Twig looking for an innovative way to boost business and brand image, we turned to our computers for a social media campaign. We wanted people to know that IMI was a strong contender in the young world of hospitalist medicine.
Hospitalist medicine is an emerging practice that has come to the forefront of healthcare in the past 15 years. Hospitalist is the term used for doctors who specialize in the care of patients in the hospital only. This method relieves your primary physician from having to travel back and forth from a private practice. Hospital medicine is highly cost-effective, can save roughly $1,700 per patient, and also helps reduce your length of stay in the hospital.
Black Twig began building the IMI brand from the ground up. After researching a number of online social media venues and blogging opportunities, Black Twig turned the focus to HCPro, a hospitalist and healthcare information company, and Twitter.
Black Twig secured a blogging opportunity for IMI’s CEO, Kirk Mathews on HCPro in which he would submit content for publication, as well as aggregation into the HCPro’s e-newsletter as the featured blogger. Mathews and Black Twig coordinate weekly to write and develop content for the blogs; this includes a wide range of topics from healthcare reform to physician recruiting.
Then, Black Twig implemented a social networking plan to help IMI build brand awareness and network with other professionals in the healthcare industry. With more than 12 million accounts on the Web, Black Twig saw Twitter as the land of opportunity. We found it to be the perfect communication tool for industry news aggregation and business development, especially in hospital medicine, an underdeveloped category on Twitter at the time of IMI’s social media inception.
Within six months, Mathews became known as the Hospitalist_Pro. Black Twig implemented a design and structure for the IMI Twitter page, and also develops content for the site on a weekly basis. Mathews was recently chosen by the Medical Group Management Association as one of the top 10 people in healthcare to follow on Twitter.
By using interactive monitoring tools, Black Twig is able to track public response and calculate that Mathews’ Twitter page receives more than 150 click-throughs every month. His Twitter page has also recently gone global and is picking up followers from the United States, Canada, India, Germany and the United Kingdom.
When Kirk attended the 2009 Society of Hospital Medicine’s Annual Meeting in May to speak as part of the faculty, an opportunity created with the help of Black Twig, both his peers and reporters complimented his blog and Twitter. By making IMI more visible to their industry and the competition, they have received a number of new sales leads.
In October, Black Twig launched a monthly e-newsletter for IMI. Black Twig manages the content and distribution of the newsletter for internal communication, and completes the necessary interviews and research to enlighten and connect IMI employees nationwide. The newsletter features several reoccurring departments, such as physician profiles, trade show announcements, a "What’s on Your Mind?" section that allows employee interaction, as well as industry news and updates. Also, Black Twig has a program in the works with YouTube to create a channel for the IMI recruiting department, further enhancing their digital media presence.
Black Twig has also secured a number of media placements for IMI in the healthcare trade market. IMI has received coverage on local broadcast stations like KTVI Fox 2 News television and KFTK 97.1 talk radio. Print media placement have appeared in industry trade publications such as ACP Hospitalist, The Hospitalist, HealthLeaders, Medical Economics and Healthcare Finance News, showcasing the expertise of several IMI principals on recruitment and retention, generation gaps in hospital medicine and how healthcare reform will effect small businesses. Together, these placements and social media standards have set the pace for an aggressive marketing plan with an impressive ROI.
